That moment when you discover an unmet need and decide to make it yourself!

I was looking for a baby’s first year book for my sister’s second born. I could only find lots of very average and expensive notebooks.

She was second born to me. I’m her Big Sis, and she always complained that her first smile, tooth, crawl, step, etc., was never documented. So, to make sure that didn’t happen to her second born I’ve made Rocco his very own, personalised ‘My First Year’ book that will record every precious moment right through to his first birthday.

Taking orders for the rest of the year (joke).